Toy of the Year Awards

2019 Winners

Toy of the Year

Toy of the year

The best toy of the year.

L.O.L. Surprise! by MGA Entertainment 

People's Choice Awards

Funko's Mystery Minis

The best toy of the year, decided solely by consumers who vote on

Unstable Unicorns by
TeeTurtle, LLC

Action Figure of the Year

Marvel Guardians of the Galaxy Dancing Groot Figure

Toys that include action figures

Mattel Jurassic World™ Dinosaur Action Figures
Mattel, Inc. 

Collectible of the Year


Toys that compose a set and can be collected in multiples; can include novelty playthings miniature versions of existing lines, licensed collectibles, etc.

LEGO® Harry Potter™ and Fantastic Beasts™ Minifigure Series
LEGO Systems, Inc. 

Construction Toy of the Year

LEGO® Star Wars BB-8™

Toys that include building & engineering sets.

LEGO® Harry Potter™ Great Hall™
LEGO Systems, Inc. 

Creative Toy of the Year

Star Wars Droid Inventor Kit 

The best arts and crafts, construction or other indoor toy that inspires creative play through various forms of activity.

Cool Maker KumiKreator
Spin Master Ltd.

Doll of the Year

Wonder Crew Superhero Will 

Toys that include baby, toddler, and fashion dolls.

L.O.L. Surprise! Eye Spy Under Wraps
MGA Entertainment

Game of the Year

Soggy Doggy

Children’s board, card, electronic or other physical game formats and puzzles.

Disney Villainous™ Game by Wonder Forge

Infant/Toddler Toy of the Year

Teddy Ruxpin

Toys that are developed for ages 0-3.

Fisher-Price® Laugh & Learn® Smart Learning Home™
Mattel, Inc. 

Innovative Toy of the Year

Rubie's Jurassic World T-Rex Inflatable Costume

Toys that utilize innovative design, technology, or manufacturing processes to enhance play value.

Botley™ the Coding Robot Activity Set by
Learning Resources 

License of the Year

Star Wars

Character or property that has had success spreading its brand throughout the industry.

L.O.L. Surprise!
MGA Entertainment

Outdoor Toy of the Year

Bunch O Balloons Filler Soaker

Toys that are designed for outdoor play, including ride-ons.


Playset of the Year

Hot Wheels® Super Ultimate Garage

Toys that are designed to work together to enact some action or event.

L.O.L. Surprise! House
MGA Entertainment

LEGO® Creator Expert Roller Coaster
LEGO Systems, Inc.

Plush Toy of the Year

Disney Junior Minnie’s Walk and Play Puppy

Toys that are made of fabric and stuffed with cotton or similar filling.

Moose Toys

Star Wars Ultimate Co-Pilot Chewie
Hasbro, Inc.

Preschool Toy of the Year

PAW Patrol My Size Lookout Tower

Toys that are developed for ages 3-5.

Fisher-Price® Think & Learn Rocktopus™
Mattel, Inc. 

Rookie of the Year

Antsy Pants™ Build & Play™ Kits

A new company (created within the last 2 years) that has brought to market an outstanding toy.

Ollyball - The Ultimate Indoor Play Ball! 

Specialty Toy of the Year

LEGO® Star Wars™ Millennium Falcon™

Toys that are distributed through specialty retailers and are not sold at mass.

LEGO® Harry Potter™ Hogwarts™ Castle
LEGO Systems, Inc.

Tech Toy of the Year

LEGO® BOOST Creative Toolbox

Physical toys that are electronic or interact with a smartphone, tablet or gaming device.

Tastemakers LLC 

Vehicle of the Year

PAW Patrol Sea Patroller

Toys that are powered or non-powered vehicles, and their playsets / accessories.

PAW Patrol Ultimate Rescue Fire Truck
Spin Master Ltd. & Nickelodeon