Toy of the Year Awards
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Last Year's Winners

TOY OF THE YEAR

Zoomer DinoThe best toy of the year.

WINNER: ZOOMER DINO™ by SPIN MASTER

PEOPLE'S CHOICE AWARD

Crayola Paint Maker by CrayolaThe best toy of the year.

WINNER: Crayola Paint Maker by Crayola


ACTIVITY TOY OF THE YEAR

The best toy that inspires creative play through various forms of activity.

Crayola Paint Maker by CrayolaWINNER: Crayola Paint Maker by Crayola

Other Nominees:

  • DOHVINCI STYLE & STORE VANITY Kit by Hasbro, Inc.
  • Hot Wheels® Airbrush Auto Design by Mattel, Inc.
  • It's My Biz by Fashion Angels
  • LEGO Mixels by LEGO Systems, Inc.
  • Roominate Chateau by Roominate
  • Washi Tape Stickers by Klutz

BOY TOY OF THE YEAR

Zoomer DinoThe best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.

WINNER:  ZOOMER DINO™ by SPIN MASTER

Other Nominees:

  • AIR HOGS ROLLERCOPTER™ by SPIN MASTER
  • Disney Planes: Fire & Rescue Fire Blastin' Dusty Crophopper by Mattel, Inc.
  • Marvel Super Hero Mashers by Hasbro, Inc.
  • Max Tow Truck by JAKKS Pacific, Inc.
  • NERF N-STRIKE MEGA THUNDERBOW by Hasbro, Inc.
  • Teenage Mutant Ninja Turtles Movie Action Figures by Playmates Toys

E-CONNECTED TOY OF THE YEAR

LEGO® FUSION by LEGO Systems, IncThe best toy that through play help children develop special skills and/or knowledge.

WINNER: LEGO® FUSION by LEGO Systems, Inc

Other Nominees:

  • BARBIE® Fashion Design Maker™ Doll by Mattel, Inc.
  • Kurio Xtreme by Techno Source
  • LeapTV™ by LeapFrog
  • Skylanders Trap Team™ by Activision Publishing, Inc.
  • Tiggly Counts by Tiggly / Kidtellect, Inc.
  • Virtual Design Pro by Crayola

EDUCATIONAL TOY OF THE YEAR

LEGO Technic by LEGO Systems, Inc.The best toy that through play help children develop special skills and/or knowledge.

WINNER: LEGO Technic by LEGO Systems, Inc.

Other Nominees:

  • GeoSafari® Jr. My First Microscope by Educational Insights
  • GoldieBlox™ and the Builder’s Survival Kit by GoldieBlox™, Inc.
  • InnoTab® MAX by VTech®
  • LeapBand™ by LeapFrog
  • Little Scholar™ by School Zone Publishing
  • Remote-Control Machines DLX by Thames & Kosmos

GAME OF THE YEAR

Simon Swipe™ by Hasbro, Inc.Including children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)

WINNER: Simon Swipe™ by Hasbro, Inc.

Other Nominees:

  • Bounce-Off™ Game by Mattel, Inc.
  • Disney Eye Found It Game by Wonder Forge
  • Kanoodle® Genius by Educational Insights
  • MOUSTACHE SMASH™ by SPIN MASTER
  • Peek-A-Doodle Doo!™ by Fat Brain Toy Co.
  • SHARK MANIA™ by SPIN MASTER

GIRL TOY OF THE YEAR

Shopkins™ Small Mart Playset by Moose ToysThe best toy developed specifically for girls of any age.

WINNER: Shopkins™ Small Mart Playset by Moose Toys

Other Nominees:

  • Barbie® Endless Curls by Mattel, Inc.
  • Cool Baker Magic Mixer™ by SPIN MASTER
  • Design Your Own Jewelry – Charm Bracelet Kit by Sugar Lulu
  • Disney Princess Palace Pets: Magic Dance Pumpkin by Blip Toys
  • Doc McStuffins Walk N’ Talk Doc Mobile Doll by Just Play
  • LEGO® Disney Princess™ by LEGO Systems, Inc.

INFANT/TODDLER TOY OF THE YEAR

Go! Go! Smart Animals™ Zoo Explorers Playset™ by VTech®The best toy developed for infant and/or preschool children.

WINNER: Go! Go! Smart Animals™ Zoo Explorers Playset™ by VTech®

Other Nominees:

  • Gymotion Activity Playland™ by Yookidoo®
  • In My Room Jr.™ – Mr. Happy Moon by Uncle Milton Industries
  • Lamaze® Pippin the Push Along Pup by TOMY International
  • PipSquigz™ by Fat Brain Toy Co.
  • Tree Top Adventure™ by The Manhattan Toy Company®
  • Twinkling Firefly Frog™ by Cloud b®

INNOVATIVE TOY OF THE YEAR

MiP™ by WowWeeThe best toy that combines the most unique blend of innovative technology and play value for children today.

WINNER: MiP™ by WowWee

Other Nominees:

  • Hot Wheels® Street Hawk by Mattel, Inc.
  • Laser Maze™ by ThinkFun, Inc.
  • Loopa by Yvolution
  • OGOBILD with AnimateIt! Studio Kit by OgoSport LLC
  • Osmo by Tangible Play, Inc.
  • Ozobot by Evollve Inc.

OUTDOOR TOY OF THE YEAR

Nerf Rebelle Dolphina Bow by Hasbro, Inc.The best toy designed for outdoor play.

WINNER: Nerf Rebelle Dolphina Bow by Hasbro, Inc.

Other Nominees:

  • Fantasia™ Bubble Machine by Bubble Blitz™ by Imperial Toy
  • Firetek™ Bow by Zing Toys
  • FUZE Cyclone Water Blaster by Skyrocket Toys
  • Kidoozie® Hop & Squeak Pogo Jumper by International Playthings
  • Razor PowerRider 360 by Razor USA LLC
  • Y Fliker LIFT by Yvolution

PRESCHOOL TOY OF THE YEAR

LEGO® Juniors by LEGO Systems, Inc.For toys created for children of any age that have a considerable electronic component involved. This includes "plug 'n play" and interactive videos.

WINNER: LEGO® Juniors by LEGO Systems, Inc.

Other Nominees:

  • Camp Site by PLAYMOBIL®
  • Doc McStuffins Get Better Talking Mobile by Just Play
  • Kidizoom® Smartwatch by VTech®
  • PAW PATROL LOOKOUT HQ™ by SPIN MASTER
  • Razor Jr. Zombie and Monster Kix Scooter by Razor USA LLC
  • Snow Glow Elsa by JAKKS Pacific, Inc.

PROPERTY OF THE YEAR

Disney’s Frozen (The Walt Disney Company)The licensor that had the greatest success spreading its brand or property throughout the industry while generating interest and excitement.

WINNER: Disney’s Frozen (The Walt Disney Company)

Other Nominees:

  • Minecraft™ Series 2 (Mojang/Jazwares LLC)
  • PAW PATROL™ (SPIN MASTER)
  • Skylanders Trap Team™ (Activision Publishing, Inc.)
  • Teenage Mutant Ninja Turtles (Nickelodeon)
  • THE LEGO MOVIE™ (The LEGO Group)

SPECIALTY TOY OF THE YEAR

Gravity Maze™ by ThinkFun, Inc.The best toy primarily distributed through specialty retailers.

WINNER: Gravity Maze™ by ThinkFun, Inc.

Other Nominees:

  • Balance Boat: Endangered Animals Game by BeginAgain
  • Green Toys® Safe Seas Set by Green Toys
  • Magnetron by Tegu
  • Monster Sewing Workshop by Thames & Kosmos
  • Squigz® by Fat Brain Toy Co.
  • VEX® Robotics Spider, HEXBUG® by Innovation First International
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