Play makes a difference! The TOTY Awards supports the Toy Industry Foundation, which helps bring the magic of toys and the gift of play to kids in need across the country.
All TOTY finalists are asked to send toy samples to the Toy Industry Association for promotional purposes throughout the holiday season. After February, all of the samples that are in good condition are passed to the TIF to distribute to children that might not otherwise enjoy the chance to play with a new toy.
Read a few stories of how the Toy Industry Foundation is making a difference in the lives of some very special kids!
You can help too! There are many opportunities to make a difference through the TIF. Play your part, start a fundraiser, or join the Foundation’s Leaders Circle!