The TOTY Awards supports the Toy Industry Foundation (TIF), which helps bring the magic of toys and the gift of play to millions of kids in need around the world.
All TOTY finalists are asked to send toy samples to the Toy Industry Association for promotional purposes throughout the holiday season. After February, the samples are donated to the Toy Industry Foundation to benefit children
who might not otherwise enjoy the chance to play with a new toy.
Read a few stories about how the Toy Industry Foundation is making a difference in the lives of some very special kids!
You can help too! Volunteer, make a donation (just $1 gets new, donated toys to 6 kids in need), or follow us on Facebook to help spread awareness about our work!