Though there are many toy awards programs, these finalists have been nominated
from within the industry and are being voted on by toy companies, toy
retailers, and consumers (you!). The TOTY Awards are frequently referred
to as the “Oscars” of the industry.
On November 17, 2015, the 2016 finalists were unveiled and voting began.
The TOTY 2016 voting process includes input from not only consumers,
but also members of the Association, retailers, journalists, bloggers
and academics. Voting closed Sunday, January 17, 2016 at which point votes were tallied. The winners will be announced during a celebration in New
York on February 12th.
TOTY supports the Toy Industry Foundation and helps bring new toys to kids in need.
How does a toy or game get to be a TOTY finalist? See the TOTY 2016 Award Guidelines below to learn more:
Who nominated the toys?
Representatives from any toy-related company are eligible to nominate
products and/or properties for the TOTY award categories.
Submitted nominations contain detailed explanations of the product’s
play value, creativity/originality, application of new technology,
creative manufacturing processes, commentary on how the product is
meeting marketplace expectations, and details of outstanding, unusual
and/or creative execution of artwork, product/package design, and
An unlimited number of products may be submitted per award category,
but no more than two products from the same company may appear in an
award category on the finalist list.
What criteria must the toys meet?
All 2016 TOTY nominated products must be available at retail in the
United States on or before November 17, 2015, and must have been
introduced to the marketplace within the last two years. TIA requires
verification that all TOTY finalist products have been reviewed by an
independent third-party testing lab and comply with strict U.S. toy
You can view the complete Rules and Eligibility requirements here.
How did these finalists get chosen?
The toys featured on this site are the 84 finalists that were chosen
from more than 640 nominations. Finalists were selected by the members
of 12 Nominations Committees – one for each category – comprised of
seven to 18 high-stature experts, including retail buyers, journalists,
bloggers, trade media spokespersons, academics, and inventors/designers.
NOTE FOR FAMILIES: It’s very important to pick toys
that are age-appropriate for the children who will be playing with them.
Several of the TOTY categories have a mix of toys for children of
different ages, so please be mindful of the age grade on each product.
Visit PlaySafe.org for more information about selecting age-appropriate toys.
On November 17, 2015, the TOTY nominees were unveiled via a press release and
the launch of this website, ToyAwards.org, where consumers are invited
to vote for their favorite toys during the holiday season.
Five weighted ballots – one each for consumers (25%), mass and
specialty retailers (40% combined), journalists and bloggers (20%), and
members of the Toy Industry Association (15%) – were open from November 17, 2015 through January 17, 2016. Winners will be announced during a
formal presentation ceremony on February 12, 2016.
People's Choice Award
The winner in this category will be determined exclusively by votes received on the ToyAwards.org website.
Toy of the Year Award
Input from mass retailers, specialty retailers, media, and TIA
members will be weighted and used to determine the overall “Toy of the