Toy of the Year Awards
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About TIA

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About the Toy Industry Association (TIA)

Toy Industry AssociationTIA is the not-for-profit trade association for all businesses involved in creating, producing and delivering toys and youth entertainment products for kids of all ages, representing more than 600 companies who account for approximately 85% of domestic toy sales.  Toy safety is the number one priority for the toy industry. TIA has a long history of leadership in toy safety, including development of the first comprehensive toy safety standard more than 30 years ago, and works with government, consumers and industry on ongoing programs to ensure safe and fun play.

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