Toy of the Year Awards

2017 Winners

Toy of the Year

LEGO Friends Amusement Park Roller Coaster

The best toy of the year.

LEGO Friends Amusement Park Roller Coaster by
LEGO Systems Inc.



People's Choice Awards

Pop! Collectibles

The best toy of the year, decided solely by consumers who vote on ToyAwards.org.

Pop! Collectibles by
Funko, LLC



Action Figure of the Year

DC Super Hero Girls™ Action Figure Assortment

Toys that include action figures

DC Super Hero Girls™ Action Figure Assortment
Mattel, Inc.



Active/Outdoor Toy of the Year

Bunch O Balloons

Toys that are designed for outdoor play, including ride-ons.

Bunch O Balloons
Zuru



Activity Toy of the Year

Crayola Air Maker Sprayer

The best arts and crafts, construction or other indoor toy that inspires creative play through various forms of activity.

Crayola Air Maker Sprayer
Crayola, LLC



Collectible of the Year

Pop! Collectibles

Toys that compose a set and can be collected in multiples; can include novelty playthings miniature versions of existing lines, licensed collectibles, etc.

Pop! Collectibles
Funko, LLC



Construction Toy of the Year

LEGO Friends Amusement Park Roller Coaster

Toys that include building & engineering sets.

LEGO Friends Amusement Park Roller Coaster
LEGO Systems Inc.



Doll of the Year

Barbie® Fashionista™ Doll

Toys that include baby, toddler, and fashion dolls.

Barbie® Fashionista™ Doll
Mattel, Inc.



Game of the Year

Yeti in My Spaghetti

Children’s board, card, electronic or other physical game formats and puzzles.

Yeti in My Spaghetti
PlayMonster!



Infant/Preschool Toy of the Year

Doc Mcstuffins Toy Hospital Care Cart

Toys that are developed for ages 0-3.

Doc Mcstuffins Toy Hospital Care Cart
Just Play



Innovative Toy of the Year

Hatchimals

Toys that utilize innovative design, technology, or manufacturing processes to enhance play value.

Hatchimals
Spin Master Ltd.



License of the Year

Paw Patrol

Character or property that has had success spreading its brand throughout the industry.

Paw Patrol™
Spin Master Ltd.



Rookie of the Year

3DoodlerStart Essentials Pen

A new company (created within the last 2 years) that has brought to market an outstanding toy.

3DoodlerStart Essentials Pen Set
WobbleWorks



Specialty Toy of the Year

LEGO Disney Castle

Toys that are distributed through specialty retailers and are not sold at mass.

LEGO Disney Castle 
LEGO Systems Inc.



Tech Toy of the Year

CodeGamer

Physical toys that are electronic or interact with a smartphone, tablet or gaming device.

CodeGamer 
Thames & Kosmos



Vehicle of the Year

Star Wars Air Hogs X-Wing vs. Death Star - Rebel Assault

Toys that are powered or non-powered vehicles, and their playsets / accessories.

Star Wars Air Hogs X-Wing vs. Death Star - Rebel Assault
SpinMaster Ltd.