Barbie

Celebrating 50 fabulous years in 2009, Barbie remains the world's most popular doll among girls of all ages, the number one fashion doll and top girl property in the toy industry worldwide. Barbie is the world's only brand that allows girls to imagine themselves as a mermaid to a movie star, a fairy to a fashionista and a princess to a president. Our brand serves a purpose to girls as they try on different personalities, careers and explore the world and all of its possibilities without ever having to leave home.