LEGO®
LEGO®, Danish for "play well", has fueled children's imaginations since 1932. Best known for classic building bricks, themes like City, Castle and Pirates and licensed properties like STAR WARS™, the brand has reinvented action figures, made robotics accessible to kids, inspired lifestyle products and driven blockbuster video game sales to become one of the world’s most beloved toys. In a tough economy, LEGO demand is stronger than ever, a true testament to its timeless appeal.