Toy of the Year | Activity Toy | Boy Toy | Educational Toy |
Game of the Year | Girl Toy | Infant/Toddler Toy | Innovative Toy | Outdoor Toy | 
Preschool Toy | Property of the Year | Specialty Toy

The best toy of the year.

WINNER: The Sing-a-ma-jigs!™ – Mattel, Inc.

The best toy that inspires creative play through various forms of activity.

WINNER: Crayola Color Wonder Sound Studio™ – Crayola, LLC

Other Nominees:

• Harumika by Bandai America

• Musicolor by Delta Creative

• TRIO by Fisher-Price

• Girl Gourmet Sweets Candy Jewel by JAKKS Pacific

• Chixos Design a Luxury Loft by Spin Master

The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.

WINNER: NERF N-Strike Stampede ECS Blaster – Hasbro, Inc.

Other Nominees:

• Air Hogs® Hawk Eye™ by Spin Master Ltd.

• Hot Wheels® RC Stealth Rides™ by Mattel, Inc.

• Real Construction™ Deluxe Workshop by JAKKS Pacific, Inc.

• Spy Net™ Video Watch by JAKKS Pacific, Inc.

• Toy Story 3 Blast Off Buzz Lightyear by Thinkway Toys

• TRON: Legacy Zero Gravity Light Cycle by Disney and Spin Master

The best toy that through play help children develop special skills and/or knowledge.

WINNER: Leapster Explorer™ Learning Experience – LeapFrog

Other Nominees:

• Alphie by Playskool 

• Furnished School Building by Playmobil® USA 

• iXL™ Learning System by Fisher-Price®, Inc.

• Math Dice® Jr. Kid’s First Mental Math Game by ThinkFun Inc. 

• MobiGo™ by VTech Electronics North America

• V.Reader™ by VTech Electronics North America

Children's board, card, CD-ROM or electronic game formats. (Note: all electronic games must have an ESRB "early childhood" rating).

WINNER: Scrabble Flash – Hasbro, Inc.

Other Nominees:

• 5 Second Rule® by Patch Products

• LEGO® Games Creationary by LEGO Systems, Inc.

• LEGO® Games Minotaurus by LEGO Systems, Inc. 

• LOOPZ™ by Radica

• Rory's Story Cubes® by Gamewright/Ceaco

• SPOT IT! by Blue Orange Games

The best toy developed specifically for girls of any age.

WINNER: Squinkies™ Cupcake Surprize! Bake Shop – Blip® Toys

Other Nominees:

• Barbie® Video Girl by Mattel

• Furreal Friends GOGO, My Walkin' Pup by Hasbro, Inc.

• Justin Bieber Music Video Collection Singing Figures by The Bridge Direct, Inc.

• Monster High™ Doll Assortment by Mattel, Inc.

• Princess & Me 18” Dolls by JAKKS Pacific, Inc.

• Zoobles™ Single Pack by Spin Master Ltd.

The best toy developed for infant and/or preschool children.

WINNER: My Own Leaptop – LeapFrog

Other Nominees:

• Explore N' Grow Musical Gear Center by Playskool

• Laugh & Learn™ Learn & Move Music Station™ by Fisher-Price, Inc.

• LEGO® DUPLO® Play with Numbers by LEGO Systems, Inc.

• Lil’ Zoomers™ Spinnin’ Sounds Speedway™ by Fisher-Price, Inc.

• Mega Bloks® Pull Along Musical Pirate Ship by MEGA Brands

• My First Disney Princess Baby dolls by Tollytots®, a division of JAKKS Pacific, Inc.

The best toy that combines the most unique blend of innovative technology and play value for children today.

WINNER: The Sing-a-ma-jigs!™ – Mattel, Inc.

Other Nominees:

• iXL™ Learning System by Fisher-Price®, Inc. 

• LEGO® Games Minotaurus by LEGO Systems, Inc. 

• Paper Jamz™ by WowWee

• Scrabble Flash by Parker Bros.

• Spy Net™ Video Watch by JAKKS Pacific, Inc.

• V.Reader™ by VTech Electronics North America

The best toy designed for outdoor play.

WINNER: NERF Super Soaker Shot Blast – Hasbro, Inc.

Other Nominees:

• Flickin’ Chicken™ by The Haywire Group, Inc. 

• Makin’ Mudpies™ by Little Tikes

• Razor® Siege™ Caster Scooter by Razor USA, LLC

• Sky Ball® and Bat by Maui Toys®

• Whiplash™ by Street Surfing

• YBIKE by National Sporting Goods

The best toy developed for infant and/or preschool children.

WINNERS: The Sing-a-ma-jigs!™ – Mattel, Inc.

Other Nominees:

• Dance Star Mickey by Fisher-Price®, Inc.

• iXL™ Learning System by Fisher-Price®, Inc.

• My Take Along Puppet Theater by Playmobil® USA

• Tonka Chuck & Friends Chuck's Stunt Park by Hasbro, Inc.

• V.Reader™ by VTech Electronics North America

Property that had the greatest success spreading its brand throughout the industry.

WINNER: Toy Story 3 – Disney Consumer Products

Other Nominees:

• Ben 10 Ultimate Alien by Cartoon Network Enterprises

• Chuggington™ by Ludorum

• Dinosaur Train by The Jim Henson Company

• Monster High™ by Mattel

• Thomas and Friends™ by Hit Entertainment

The best toy primarily distributed through specialty retailers.

WINNER: HEXBUG® Nano Habitat Set – Innovation First Labs, Inc.

Other Nominees:

• Furnished School Building by Playmobil® USA  

• My Take Along Puppet Theater by Playmobil® USA

• Shrinky Dinks® Deluxe by Creativity for Kids/Faber-Castell USA

• Solitaire Chess™ by ThinkFun

• Uppy™ Classic Uglydoll® by Pretty Ugly™ LLC/Uglydoll®