America Voted for TOTY!

The Toy of the Year (TOTY) Awards – a Toy Industry Association-administered event in support of the Toy Industry Foundation – salute the creativity and playful spirit of the North American toy industry and its commitment to bring millions of smiles to millions of kids.

The awards program included 77 finalists across the 11 categories. LeapPad™ Explorer by LeapFrog Enterprises, Inc. received the coveted “Toy of the Year” title and was awarded Educational Toy of the Year and Preschool Toy of the Year.

      - Activity Toy of the Year was presented to LEGO® NINJAGO Fire Temple by LEGO Systems, Inc.
      - Boy Toy of the Year was presented to Hot Wheels® Wall Tracks™ by Mattel, Inc.
      - Educational Toy of the Year was presented to LeapPad™ Explorer by LeapFrog Enterprises, Inc.
      - Game of the Year was presented to Angry Birds Knock On Wood Game by Mattel, Inc.
      - Girl Toy of the Year was presented to Fijit Friends™ Interactive Figures by Mattel / Radica®.
      - Infant/Toddler Toy of the Year was presented to Elefun Busy Ball Popper by Hasbro / Playskool.
      - Innovative Toy of the Year was presented to Hot Wheels® Wall Tracks™ by Mattel, Inc.
      - Outdoor Toy of the Year was presented to Rockboard® Scooter – Mini by M.Y. Products LLC.
      - Preschool Toy of the Year was presented to LeapPad™ Explorer by LeapFrog Enterprises, Inc.
      - Property of the Year was presented to Angry Birds™ by Rovio Entertainment Ltd/ Striker
          Entertainment (Licensing Agent).
      - Specialty Toy of the Year was presented to HEXBUG® Nano® Hive TM Habitat Set by Innovation
         First Labs, Inc.